DRINKS TRADE
Masters of Smoke, Ardbeg
Kachette, Shoreditch, London
Ardbeg were on a mission to spread the word about the ‘delicious possibilities of smoke’. This event brought to life the notes of their Whiskies, with each drinks station telling the story behind the taste. An industry first, the ‘Masters of Smoke’ initiative delivered in-depth training on the complex science of smoke to the on-trade.
Role:
Head of Design
Responsibilities:
Concept development, 3D visualisation & overall design direction
Account & budget management
Logistics planning
Prop sourcing, purchasing & onsite styling
Onsite project management - coordinating suppliers, deliveries, liaising with venue
Management of external build teams during design & build phase