DRINKS TRADE

Masters of Smoke, Ardbeg

Kachette, Shoreditch, London

Ardbeg  were on a mission to spread the word about the ‘delicious possibilities of smoke’. This event brought to life the notes of their Whiskies, with each drinks station telling the story behind the taste. An industry first, the ‘Masters of Smoke’ initiative delivered in-depth training on the complex science of smoke to the on-trade.

Photography credit - Ardbeg

Role:

Head of Design

Responsibilities:

  • Concept development, 3D visualisation & overall design direction

  • Account & budget management

  • Logistics planning

  • Prop sourcing, purchasing & onsite styling

  • Onsite project management - coordinating suppliers, deliveries, liaising with venue

  • Management of external build teams during design & build phase