EXPERIENTIAL

Elf Academy, Bakehouse Factory

Metrocentre, Gateshead

Elf Academy is an immersive & interactive Santa experience in the UK’s second largest shopping mall. Each day we inducted up to 700 people into the Academy, with three family groups entering the experience every 5 minutes.

Photography credit - Metrocentre

Role:

Event Manager

Responsibilities:

  • Responsible for managing & motivating a team of 11 to ensure all families receive excellent customer service. The team changed daily & was a mix of performers, merchandise & FOH staff

  • Consistent multitasking & problem solving in a live, time pressured environment

  • Efficiently dealing with complaints, queries, technical & production difficulties

  • Coordinating back of house logistics – laundry, costume replenishment & deliveries

  • Administrative duties such as stock management, tracking sales & end of day reporting

  • Using Digi Tickets & Shoot Systems as well as training others in these systems

Nic is great to work with, any event with her at the helm is in safe hands. She is super at being a glue for the team onsite - keeping cool, calm and reasoned for both stakeholders and the audience. We have full confidence in Nic, she held everything firm through a busy and dynamic event. She is a pleasure to work with and we can’t wait to get the opportunity again.

Hetty Burton, Head of Performance, Bakehouse Factory