EXPERIENTIAL

Brand Launch, EVRi

Alchemist, Birmingham

This event celebrated the launch of EVRi & introduced employees to the new brand by tapping into their experimental logo in fun, playful ways with scrabble name cards & bespoke fruit machine games.

Role:

Creative Experience Lead

Responsibilities:

  • Overall creative direction - including 3D visualisations & mood boards

  • Site survey

  • Sourced entertainment, florists & print suppliers

  • Stage & set design - supported with development of bespoke interactive game inspired by old fashioned fruit machines

  • Designed, sourced & purchased bespoke client gifts

Working with such superb agency partners to bring the Evri brand to market has been a joy. A partnership approach with close and direct collaboration between the creative teams and us at Evri has created both a brand and a launch campaign that is genuinely warm, diverse and inclusive and which represents our customer centric business strategy perfectly.

Caroline Watson, Senior Brand Manager, EVRi